Whereas the cost of providing content via the internet and social media is low or negligible, the internet and social media offer a versatile and low hurdle platform to offer both static and actual content.
Modern business models allow content providers to earn (small) income.
Especially in markets with a content provision deficit such business models should be nurtured so as to allow the emergence of local authorship and a knowledge conversion eco-system.
While there are many options in achieving economic viability for the knowledge actors in a target territory, we list some here;
- social capital wiki with advertisements, and invitations to donate funds for specific local development initiatives
- print & e-book: #tag guideline for the target territory
- e-book; local language guidelines with periodic updates for each of the economic activities relevant in the territory
- provision of training
- curation of specific content streams in newsletter (free or for a fee)
The collaborative use of the #tags cements synergy across those knowledge conversion activities, and ensures its alignment with the local value addition opportunities.
The Target territory could be a city, a district, a province or a country.
The value construction :
- print #tag guideline as a reference for people living in the territory, to consult before accessing the (mobile) internet looking for pertinent content, or advice
- e-book guideline for "outsiders" interested in visiting or supporting people in a territory
- #tags to search, contribute to, and engage with the locally relevant content
- social capital wiki page as the minimal available open content